(Photo: Staff of the Igloolik Northern store show their excitement over the Indigenous Language program)

The staff of the Northern store in Igloolik, NU are thrilled to be participating in the Indigenous Language program– and so are members of the community. 

Since the launch of the program that features Indigenous language signage in stores, the Igloolik staff have received positive feedback.

“The signage is very helpful to elders in particular,” said Georgia, an elder from the community who is pleased to see store signs written in the Inuktitut language.

The North West Company’s Indigenous Language program for shoppers rolled out last October. It is believed to be the first offered by a major Canadian retailer. The program is aimed at communicating in the language actively used in the community to enhance customers shopping experience, as well as promote the use and learning of Indigenous languages.