(Photo: Northern store Grocery Supervisor, Luis Barragon, hands out milk to students in Taloyoak, NU.)

Kids are once again being encouraged to choose healthier beverages, as part of the “Drop the Pop” campaign.

Partnering with the Government of Nunavut, The North West Company is participating again in the school-based initiative, which is designed to increase students’ awareness of the effect sugary beverages may have on their health, and to encourage them and their families to make healthier drink, food, and lifestyle choices.

“We have supported the Drop the Pop campaign for 11 years, which reinforces our support for programs that encourage healthy living.  Together with the recent launch of our Health Happy program, we are providing more options for our customers to make healthier food choices. ” said Chris Santschi, Vice-President, The North West Company.

Northern and NorthMart are donating cartons of 2% milk to over 10,000 students in 44 schools in Nunavut as part of the campaign. Northern and NorthMart stores in the territory have been personally delivering the milk to the schools throughout the month of March, to support health-themed school activities throughout the month.