Pictured: Northern employees Lynn Wall and Alfred Wapachee guide participants through a Health Happy taste test.

The Best Value 50% Reduced Sugar Drink Crystals was a popular choice in a recent customer taste test.

When sampling both the regular drink crystals and the 50% less sugar crystals in a Health Happy taste test in the Chisasibi, QC Northern store, more than 90% of participants preferred the lower sugar product. Shoppers were so impressed that many of them immediately purchased the new healthy alternative after tasting it!

Shortly after the taste test, staff from Northern were also given samples of different products to try. Once again, no matter the item, the Health Happy option was the most preferred product.

"This taste test certainly showed us the product has good quality," said Ed McKay, Northern Store Manager.

The Health Happy program was introduced within Northern and NorthMart stores in September of 2017. The program aims to increase the accessibility of products that contain reduced sugar, salt, fat, or caffeine content, and to improve the overall health of our customers.