(Photo: Kate Carter, Store Manager of the Kuujjuaq Northern Store)

A recent Health Happy Taste Test conducted in Kuujjuaq, QC helped raise awareness of healthy food options available in the store. Asked to taste and compare Reduced Sugar Apple Sauce with the regular version of the product, 70 per cent of customers said they loved the taste of the lower sugar option.

“The Health Happy Taste Test was fun,” says Kate Carter, Kuujjuaq’s Northern Store Manager. “It allowed good interactions with customers to tell them about a healthier option.”

Since the introduction of the Health Happy program in Northern and NorthMart stores last September, consumption of healthier food products has increased by nearly 16%. The purpose of the Health Happy program is to increase the accessibility of food products with reduced salt, sugar, caffeine, or fat content.